About

I'm not about marketing. I'm about structure, meaning and perception. People don't buy square meters — they buy reliability. This space collects frameworks and insights on how to build products that sell trust.

ZNN

Nikolai Zaitsev

Strategy • Sales • Real Estate

Strategist, product architect, and systems thinker specializing in real estate and trust-based products.

I help teams build products that people actually trust — not through hype, but through structural clarity and perceptual intelligence.