15 Core Tasks of a Head of Sales

15 Core Tasks of a Head of Sales

The title is earned.
The troops are lined up.
You’re in command — but somehow, you’re not sure what to do first.

Here’s your field manual.

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1. Daily 5-Minute Meetings

Like morning workouts — short, sharp, focused.
Sync the team, set the tone, skip the small talk.

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2. Sit in on Calls and Meetings

Two calls and one meeting a day keep you in the loop.
Forget guessing — hear reality.

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3. Reporting Oversight

Be the Eye of Sauron — but don’t chase rings, chase money leaks.

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4. Pipeline Reviews Twice a Week

Keep the pipeline from turning into a pipe dream.
Track deals, spot stalls, unblock movement.

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5. Biweekly Motivation Sessions

A shot of inspiration (or a kick) for those getting too comfortable.

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6. Sales Training

Mistakes don’t make you stronger in sales — repetition does.
Fix on the spot. Repeat till perfect.

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7. Automation

Constantly ask:

“What can I take off a rep’s plate
to give them one more deal?”

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8. Scripts and Talk Modules

If a rep can’t introduce themselves — give them a script.
If they can — train situational modules.

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9. Contests and Internal Motivation

Healthy competition boosts performance.
Even if the prize is just a fridge magnet — pride matters.

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10. Audit and Scale

Step back monthly to see the whole picture.
What works — scale. What doesn’t — kill.

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11. Skills Matrix

Know your people’s strengths.
Make them teach, grow, and push further.
Refusal? That’s mutiny brewing.

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12. Deal Co-Closing

Head of Sales isn’t a rep — but must help close.
Advise, negotiate, push through final terms.

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13. Planning and Decomposition

Break big goals into bite-sized steps.
Less panic, more progress.

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14. Hiring

The hunt for heroes —
or at least survivors of the cold-call bootcamp.

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15. Employee Profiles

Know your team inside out —
skills, weaknesses, triggers, and the languag