Roast
Why 90% of Real Estate Startups Fail
The fatal flaws that kill real estate projects before they even launch.
startupsreal estatestrategy
Marketing attracts attention. Sales move the client. Both exist for the product.
A journal about product, trust and systems thinking in real estate and beyond.
What a Head of Sales must do daily to lead, not just supervise. A survival manual for those who run the front lines.
‘Because’ vs ‘In order to’ — the difference between explaining the past and building the future.
Turn chaos into a repeatable cycle: observe, orient, decide, act — then loop faster than your competitors.
UAE Real Estate Market - October 2025